Privacy Policy

This policy applies to personal information about identifiable individuals that we collect, use, or disclose in the course of our commercial activities, whether through our website, our marketing and advertising services, or any other interaction with us. It does not apply to information that is aggregated or anonymized so that it can no longer be associated with a specific individual.

Mako Marketing is a business operating in the Province of Ontario, Canada. Where we act as a service provider on behalf of our clients, we process personal information under the direction of that client and in accordance with our agreements with them.

“Personal information” means information about an identifiable individual, as defined under PIPEDA and applicable provincial legislation. It does not include the name, title, business address, or business telephone number of an employee of an organization when collected for the purpose of communicating with that person in relation to their employment.

We may collect the following categories of personal information:

• Contact and identity information — your name, business name, email address, phone number, and mailing address, typically provided when you request an audit, book a call, or contact us.
• Communications — the contents of messages, emails, form submissions, and call notes exchanged with us.
• Commercial and account information — details about your business, marketing goals, advertising accounts, and billing information where you engage our services.
• Technical and usage information — IP address, browser type, device information, pages viewed, referring URLs, and similar data collected automatically when you visit our website.

We collect personal information directly from you (for example, when you complete a form, email us, or speak with us), automatically through cookies and analytics technologies when you use our website, and, where applicable, from our clients or from third-party advertising and analytics platforms in the course of providing our services.

Under PIPEDA, we collect, use, and disclose your personal information only with your knowledge and consent, except where otherwise permitted or required by law. Consent may be express (for example, when you submit a form or agree to receive communications) or implied (for example, where the purpose is obvious and you voluntarily provide the information).

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may limit our ability to provide you with certain services. To withdraw consent, contact us using the details in the “Contact us” section below.

We use personal information for purposes that a reasonable person would consider appropriate in the circumstances, including to:

• Respond to your inquiries and provide the audits, proposals, and services you request
• Provide, manage, and improve our marketing and advertising services
• Communicate with you about your account, our services, and relevant offers
• Process payments and administer our client relationships
• Operate, secure, and improve our website and understand how it is used
• Comply with our legal, regulatory, and contractual obligations

We comply with Canada's Anti-Spam Legislation (CASL). We will only send you commercial electronic messages (such as marketing emails) where we have your express or implied consent to do so, and every such message will identify us and include a working unsubscribe mechanism. You may withdraw your consent to receive commercial electronic messages at any time by using the unsubscribe link in any message or by contacting us directly, and we will give effect to your request within the period required by law.

Our website uses cookies and similar technologies to operate the site, remember your preferences, and understand aggregate usage through privacy-conscious analytics. You can control or disable cookies through your browser settings, though some features of the site may not function properly as a result. Where required, we will obtain your consent before using non-essential cookies.

We do not sell your personal information. We may disclose personal information to:

• Service providers — third parties that perform services on our behalf, such as hosting, analytics, scheduling, and advertising platforms (for example, Google, Meta, and Calendly), who are authorized to use the information only as necessary to provide those services.
• Our clients — where we collect information as a service provider on a client's behalf.
• Legal and regulatory authorities — where required or permitted by law, including to comply with a subpoena, court order, or other legal process, or to protect our rights.
• Business transactions — in connection with a sale, merger, or reorganization of our business, subject to appropriate safeguards.

Some of our service providers may store or process personal information outside of Canada, including in the United States. Where personal information is transferred to a jurisdiction outside Canada, it may be subject to the laws of that jurisdiction, and foreign courts, governments, or agencies may be able to access it under those laws. We take reasonable contractual and organizational measures to ensure a comparable level of protection while the information is being processed by a third party on our behalf.

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, to provide our services, and to comply with our legal, tax, and accounting obligations. When personal information is no longer required, we will securely destroy, erase, or anonymize it.

We protect personal information using physical, organizational, and technological safeguards appropriate to its sensitivity, including restricted access, secure hosting, and encryption in transit where appropriate. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Subject to certain exceptions permitted by law, you have the right to access the personal information we hold about you, to ask how it has been used and to whom it has been disclosed, and to request that inaccurate or incomplete information be corrected. We will respond to written requests within the timeframes required by applicable law and may need to verify your identity before doing so.

Our website and services are directed to businesses and are not intended for individuals under the age of majority in their province of residence. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will take steps to delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page indicates when it was last revised. Your continued use of our website or services after any changes constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy, wish to access or correct your personal information, or want to withdraw consent, please contact our Privacy Officer at makomarketing0@gmail.com or 905-260-5457.

If you are not satisfied with our response, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada, or with the privacy regulator in your province where applicable.